With WixStores, it is easy to create and manage a professional online store. Let us worry about the details so you can focus on selling
Open your online store and explore an unlimited market of potential customers. Without a restricted location or time, online sales can generate business 24/7.
Easily manage all aspects of your virtual business in one place. We provide everything you need to be able to organize and sell online.
Accept online payments, UNLIMITED bandwidth, 20GB of storage, Connect your domain, Free domain for one year, Scheduling Classes and Courses, 5 hours of video, Sales Analysis and Reports.
Why have an e-commerce: Advantages and reasons to open your virtual store!
Each company is different in its aspect, even each company differs in style, promotion and volume, but the energy requirement is the same for everyone, but today; It is important that life in the Internet world is updated with respect to the business transaction, if you want to remain competitive with others. In the long run, the net operating cost of a Virtual Store becomes insignificant compared to the return on investment provided by the various types of ads and advertisements.
Starting to sell online is simple.
Creating a virtual store will not require great knowledge. Platform created to facilitate the experience of tenants, it does not require technical knowledge, whatever your previous experience and knowledge, you can easily understand and immediately apply all concepts. Thus, registering your products will take some time, but it is not difficult. In addition, with a few clicks, you will be able to integrate payment and shipping methods into your e-commerce. You can still integrate the facebook and instagram store in wix stores.
Low operating costs and better quality of services.
With the advancement of commerce platform technologies
e-commerce, it became very easy and affordable to set up and maintain an e-commerce store with little overhead. One of the most tangible aspects of e-commerce is the reduced cost. A portion of these reduced costs could be passed on to customers in the form of discounted prices.
Online reach is one of the great advantages of eCommerce (No borders).
Unlike a physical store, companies that have a virtual store can expand their business to even larger markets, with minimal capital investment. In addition to building your brand much faster, it expands your market exponentially and allows you to make a profit long before your competitors. The geographical reach becomes much greater. While your establishment can cover a region or, at most, a city. in e-commerce, you can sell your products all over the world.
It is clear that, for large retailers, even with physical stores it is possible to have national reach. But we know that this is not the reality of the vast majority of Brazilian entrepreneurs. Thus, being on the internet is definitely an excellent strategy.
More security for your business.
Another advantage of e-commerce is security. All financial transactions are carried out over the internet, through the largest payment intermediaries in the market. Thus, you do not have to deal with cash. The secure payment transactions provided by the website to Internet users quickly overcome fears. Security functions have four categories: authentication / verification, authorization, encryption, auditing and integrity.
More opportunities to "sell"
There are limitations to the amount of information that can be displayed in a physical store. It is difficult to prepare employees to respond to customers who require information on product lines. On the other hand, e-commerce sites may provide additional information such as demonstration videos, analysis and customer testimonials, to help increase sales even further. This social proof helps the consumer to make his decision based on an opinion considered impartial. A 2019 E-commerce Quality Index survey shows 95% of people read reviews before making a purchase.
Keeping in touch with customers is often easier for e-commerce companies. Since e-commerce captures contact information in the form of email, sending automated and personalized emails is simple. Inform customers about a sale, promote a new product, or contact them for a personal touch - all with minimal effort.
Rapid response to consumer trends and market demand.
Simplified logistics, especially for merchants who "ship", allow companies to respond to market trends, e-commerce and consumer demands in an agile manner. Merchants can also create promotions and offers dynamically to attract customers and generate more sales.
24/7 full-time operation.
Online stores are always open for business. While the physical store has specific times and days to open and close, another advantage of e-commerce is that you can sell 24 hours a day, seven days a week. And the best, allowing the convenience for your customer to buy without leaving home.
Ease of delivery.
Today is Monday? Then let the user know that, buying the product today, the delivery will be made before the weekend. Are you going to have a holiday or anniversary soon? Because the idea is the same: show the possible buyer that, taking the item now, he will receive the order before the celebrations.
Easier to encourage impulse buying.
Another benefit of e-commerce is that you can capitalize on impulse buying, as online shoppers are more inclined to participate. If you have an attractive photo of products, with vibrant colors or human emotions, you can create ads that generate impulse purchases. You can also perform a variety of scarcity tactics, such as countdown timers or displaying limited quantities.
Sense of urgency and scarcity.
This is one of the advantages of an e-commerce, it is possible to create a certain sense of urgency for the user's actions without looking like a questionable strategy of traditional retail. See how !
Make a limited time offer available, or show how many items of that product are still available in stock.
This promotion ends at 21h: 20m: 12s: placing this type of notice with the deadline of a promo prominence also helps the user to make a faster decision. This information will create a sense of urgency in the visitor, which increases the chances of conversion.
Customers get a less invasive experience.
Some people fear entering a physical store when they are forced to interact with store employees. Whether to learn about a sales promotion or to ask questions throughout the shopping experience, some may prefer to shop online as they can be a little less invasive, making it one of the best benefits of e-commerce. If a customer wants to contact the store owner, they can click on a live chat feature, send it via email, or send a message via Instagram or Facebook
Easily access customer data.
One of the best advantages of e-commerce is that you can easily access data for your customer's analysis. Most people are uncomfortable with providing e-mail addresses or postal codes to physical retailers. In e-commerce, you can obtain the customer's name, mailing address, email address and telephone number. This means that you have at least three different ways to communicate and build a relationship with them. You can even have them complete marketing surveys, share their birth date with you, and more.
Get new customers with search engine visibility.
Physical retail is driven by brand and relationships. In addition to these two factors, online retail is also driven by search engine traffic. It is not uncommon for customers to follow a link in search engine results and access an e-commerce site they have never heard of. This additional source of traffic can be the tipping point for some e-commerce companies.
Integration with other sales channels.
When you have a virtual store, you can integrate your website with other sales channels, such as marketplaces and social media.
That way, you can be in more virtual environments that your potential buyers frequent without making your operation much more complicated. It is even possible to manage all orders in the same panel, according to the e-commerce platform you use.
Possibility to expand customer service channels.
Having a physical store you can even be present on social networks and WhatsApp, in addition to providing personalized service by email and phone, but in a virtual store you will be able to go further.
You can create a FAQ page within your website. With the FAQ page well structured, the chance of someone seeing it and then still needing another service channel is much less. Another interesting alternative is to offer an online chat inside your store to answer the main doubts of the customers when they need it. On the wix platform you will be able to integrate this type of service, such as Chat, directly to your website. In addition to integrating a contact form and automating it with automatic email response.
Trust factor.For many shopkeepers who are beginning to analyze the advantages and disadvantages of e-commerce, the lack of consumer confidence when shopping online can become a discouraging point. However, if you already have a physical store, you can use the reputation that your establishment brings with you. In this scenario, you can make a potential weakness of the digital business your strong point!
Do you already have sales experience?
If you already own a physical store, selling is in your blood ...
So you already have all the experience necessary to start selling. In addition, you already know how to run a business, how to control finances, inventory, cash flow, etc. This knowledge acquired over the years as an offline shopkeeper will count in your favor when starting your online venture.
Yet it also works for the small business owner who decides to bet on e-commerce to undertake, which generally has very specific needs and goals. With the arrival of the covid crisis 19, e-commerce opened the doors for those who: In addition to more time, also want to earn more money at the end of the month - an amount with which they can support the family and still provide comforts such as travel, a better car , a more spacious house, among others. Even though he usually has few financial resources and still does not have enough security to leave his job, he does not always have business experience, among other difficulties. But this is still a unique opportunity, the right time for those who want to open a virtual store.
The development of educational standards at all levels has allowed a great demand for electronic commerce and E-commerce in the market.
Today, in all aspects of our daily lives, the Internet has become an undivided part of our lives, as it has a versatile impact on our social activities. Every day, going to the bank to make cash transactions or withdrawing money or going to the market to buy essential things and goods is now quite difficult, as there is no time, human beings have become very busy in their work and therefore In these circumstances, online shopping has become an increasingly integral part of our society, surpassing $ 200 billion in sales in 2010 alone. The Internet economy is growing. E-commerce sales are expanding exponentially at a rate of 20% and 25% each year, indicating a far-reaching change in consumer spending habits.